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PACE DIGITAL MARKETING LAB

We help NYC education organizations grow awareness, program enrollments, and community support with practical SEO/AEO, PPC, social media growth and content, and SMS/email marketing supported by simple analytics and testing.

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SEO+AEO
(AI Search)

Help students find your

programs through Google.

AI search friendly content 

and Local SEO

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PPC Campaigns 
(Leads and Enrollment)

Starter Google/Meta Ads

to drive inquiries, program

signups and event registrations

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Landing Pages+
A/B Testing

Small tests to improve

the "Apply/ Sign Up/ 

RSVP" conversions

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Analytics and KPI
Dashboard

A simple dashboard with traffic,

inquiries, enrollments and

campaign results

What we offer

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Social Media
Content and Growth

Create and grow a social

media page from scratch, 

posting content.

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Email and SMS
Outreach

Email and SMS marketing

campaigns to generate 

and close leads

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Website Creation
and Design

Design a fully functional 

and working website

for the organization

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Social Media
Marketing Campaigns

Tailored and paid social 

media campaigns, including

paid ads on digital channels

Hands-on sessions on non-profit/education marketing:

Local SEO content planning, and basics.

1. Free Audit

Website, search visibility,

social, and current outreach

2. Simple Strategy Plan

Goals, audiences, and 

channel plans 

3. Launch and Improve

Quick fixes, content setup,

content plan

4. Measure and Report

Easy monthly report,

next step recommendations

Workshops (Students & NYC Partners)

How We Support Organizations

Short, practical briefs based on what we learn

from real projects and campaigns

Insight briefs (Short Reads)

Request a Free Marketing Audit

Primary Goal
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